Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
Twitter:
? Why you should use a webinar:
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
You can also market affiliate products during your webinar and earn money by each sale made during the webinar. During the webinar, a presenter speaks on the decided topic and can give the sales page of the affiliate at the end.

Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Take advantage of webinar handouts:
? Customer engagement tool:
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.

? Use Webinar tools:
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
An on-demand presentation is a pre-recorded webinar which can be viewed by your audience any time they'd like. Unlike webinars, on-demand presentations do not require a large number of internal links.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.

? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
? Customer engagement tool:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Develop great content:
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