? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

? Set registration and attendee goals:
The process of engaging your target audience has evolved very much with the advancement of technology and methods of promoting. Webinars are one of the most effective ways of engaging a target audience.
? Registrants can resolve issues during a webinar:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.

? Set registration and attendee goals:

? Nurture your leads:
? Create an agenda and stick with it:
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