Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Send follow up emails:
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Drive campaigns to generate more referrals:
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.
For affiliate marketers, webinars provide a safe, effective, and incredibly valuable way to generate highly targeted traffic. Recorded webinars are a
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.