? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
Webinars provide many benefits. They help increase sales, convert your prospects into leads, and get your business to new heights. However, hold on
Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.
? Increase the impact of your webinar content after the event:
If you don�t have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
How to generate revenue from a webinar
? Don�t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
Guide and show attendees where they should click to earn benefits from the webinar. This will help bring more clicks to your landing page by appropriate CTA defining.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
It is important for a business to use webinars to interact with audiences and engage them with their brand. Most brands and businesses leverage webinars as part of content marketing strategies. A webinar can be educational, entertaining and engaging. Here are some useful tips that can be embedded into your marketing strategies to make webinars more successful.