Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Host a live webinar during product launch:
? When to go for on-demand presentations:
Webinars are one of the best ways for content management. Your audience prefers webinars, because they are getting information and high quality content from them. Webinars are an essential communication tool for generating demand, building customer loyalty, driving website traffic, increasing brand awareness, generating leads, and providing ongoing customer education.
The tips above help easily market your webinar through various social media platforms.
? Show a short video:
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
? Schedule your webinar properly:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
? Set registration and attendee goals:
? Embed your event�s recording on your official page, so your clients and fans can view and comment on it.

Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
How to get traffic towards your webinar
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Content is the reason people register and attend your webinar, so without great content, either won�t get people to show up or you won�t get them to come back. Carefully select your topic/title/speaker based on your target audience�s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational�not �salesy��so be sure that you create content that your audience finds helpful and valuable.
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