Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
? Have an attractive and efficient topic:
Use mobile technology for your webinar, so your audience doesn�t have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
When you remarket to your website visitors in your target audience, you can keep these prospects engaged with your brand and in your marketing funnel. Remarketing for webinars helps generate sales, whether it be online or offline.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Use the right tools and equipment:
How to generate revenue from a webinar
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
? Send a Thank you email after registration:
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then it�s a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
? Increase the impact of your webinar content after the event:
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? Run a free promotional webinar: