The process of engaging your target audience has evolved very much with the advancement of technology and methods of promoting. Webinars are one of the most effective ways of engaging a target audience.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? Create a compelling invitation:
Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
? Marketing of affiliate products:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
People attend webinars for the quality content they will be receiving from it. Don�t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
When you have consistent attendance for your webinars, sponsored ads and announcements can help you make money by recruiting sponsors for webinars to help cover costs.
? Offer something special:
Remarketing really works because it provides the opportunity to convert your prospects into leads, increase your brand searches and increase effectiveness of search engine optimization. Remarketing allows you to provide relevant advertisements to a targeted group.
How to get traffic towards your webinar

Content is the reason people register and attend your webinar, so without great content, either won�t get people to show up or you won�t get them to come back. Carefully select your topic/title/speaker based on your target audience�s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational�not �salesy��so be sure that you create content that your audience finds helpful and valuable.

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