Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Reach Highly Targeted Audiences:
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
How to re-examine your webinar strategy
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.