Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.


? Increase the impact of your webinar content after the event:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
Hold a specifically designed campaign drive for generating referrals. Satisfied customer are the best place to get more referrals for your webinar.
? Drive campaigns to generate more referrals:

Google+:
People attend webinars for the quality content they will be receiving from it. Don�t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important

Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Facebook:
Webinar marketing with social media
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
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