Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? Offer something special:
? Send a Thank you email after registration:

? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Things you need to know before hosting a webinar
? Create a compelling invitation:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.

Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.


It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.
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