Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.
Webinar marketing with social media
Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Send a Thank you email after registration:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Show a short video:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
The tips above help easily market your webinar through various social media platforms.
? Embed your event�s recording on your official page, so your clients and fans can view and comment on it.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Craft your copies:
? Increase Conversion Rates:
? Create a compelling invitation:
page. Use your company profile to promote this by updating statuses related to it.
Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
? Ask your connections to join the webinar and recommend it in their network, so you can gain more signups. Keep your audience connected to your events through regular posts and updates.
? Marketing of affiliate products:
Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.