Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.

Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.


If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
Things you need to know before hosting a webinar
? Spread the word by blogging:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Highlight the topics that will be covered and let participants know when you�ll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderator�s job to keep everyone on track, so make sure you choose the right person for the job.
How to take advantage of remarketing of your webinar
While evaluating your webinar strategies, make sure that you take a fresh look at your approach for your webinar, and compare it with your old assumptions to ensure that you are going in the right direction, and it is advantageous to your webinar.
? Take advantage of webinar handouts:
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.
? Registrants can resolve issues during a webinar:
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
? Customer engagement tool:
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
? Set registration and attendee goals:

It is important for a business to use webinars to interact with audiences and engage them with their brand. Most brands and businesses leverage webinars as part of content marketing strategies. A webinar can be educational, entertaining and engaging. Here are some useful tips that can be embedded into your marketing strategies to make webinars more successful.
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