Webinar marketing with social media


? Q&A sessions:
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Drive campaigns to generate more referrals:
Once you have invested in resources, subject experts, promoting and hosting the webinar, it is the time to increase its impact over your target audience. A high quality webinar recording is the best way to generate a high return on investment for a webinar.
Webinar marketing with social media
? Reduce loss:
and think. Is this that easy to conduct webinar? Actually, no. Webinars take a lot more than what it looks. To make a successful webinar, you need to put in lots of efforts and strategies.
? Create a landing page:
? Send a Thank you email after registration:
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
? Don�t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.

? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.


Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.

After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
? When to go for on-demand presentations:
start on time. It�s equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.
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