Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.

? Allow time for Q&A:
Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.

? Embed your event�s recording on your official page, so your clients and fans can view and comment on it.
? Select the appropriate day and time for hosting a webinar:
? Create a compelling invitation:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Conduct a live Q&A session:
? Create an informational landing page:
Things you need to know before hosting a webinar
Make a remarkable landing page on your website and add an eye catchy headline, list your product benefits and use a call to action button. Landing pages influence sales. They help you show who you are and what you are offering. Plus, it�s the place from where you get direct traffic and a visitor�s complete information via a lead generation form.
Highlight the topics that will be covered and let participants know when you�ll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderator�s job to keep everyone on track, so make sure you choose the right person for the job.
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