Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Q&A sessions:
? Market your webinars through social media:
Content is the reason people register and attend your webinar, so without great content, either won�t get people to show up or you won�t get them to come back. Carefully select your topic/title/speaker based on your target audience�s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational�not �salesy��so be sure that you create content that your audience finds helpful and valuable.
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.
? Allow time for Q&A:
start on time. It�s equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.
? Nurture your leads:
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
How affiliates can take advantage of webinar marketing
How to get traffic towards your webinar
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Embed your event�s recording on your official page, so your clients and fans can view and comment on it.
? Registrants can resolve issues during a webinar:
? Send follow up emails:
? Don�t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? Offer something to attract your customers:
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.