? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

? Show a short video:
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? Increase the impact of your webinar content after the event:
? Don�t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.

Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
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