present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.

Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
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Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.

To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
This help generate leads and every sales made through this webinar can help you earn profits.
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
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