? Create an informational landing page:
Content is the reason people register and attend your webinar, so without great content, either won�t get people to show up or you won�t get them to come back. Carefully select your topic/title/speaker based on your target audience�s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational�not �salesy��so be sure that you create content that your audience finds helpful and valuable.
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Your audience's time is valuable, so be sensitive to it and honor the time constraints that you�ve advertised for your webinar. While it�s not uncommon for many webinar attendees to arrive late, it�s still best to